Survey distribution
Distribution is the step in which the questionnaire goes to the people in your sample and their answers arrive. You can influence the response yourself: who sends the invitation, how clearly it says what you ask, how long the questionnaire takes and whether a reminder follows.
Building the form
Question types, required fields and logic, and a link that works on a phone.
A pilot round
A small test group shows you which questions are unclear before the real invitation goes out.
The invitation
Who is asking, why, how long it takes and what happens with the answers, in the first lines.
Reminders and tracking
When to send a reminder, and how to see which groups are still missing.
Questions to settle first
Who sends the invitation, and why would the reader trust it?
How long does the questionnaire take on a phone?
How will you know when you have enough answers from each group?
Other topics
Data analysis
Turning collected data into results: cleaning the export, coding open answers, calculating frequencies and averages, and showing them in tables and charts.
- Cleaning and coding the data
- Charts with source and table
Business research
Research into a company and the market it works in, using company registers, annual reports and sector statistics, brought together in a situational analysis.
- Company and sector sources
- Situational analysis
Desk research and literature
Where to find official statistics, published studies and sector reports on your topic, and how to tell a reliable source from a weak one.
- Statistics offices and open data
- Judging the quality of a source
Let NHL Stenden students research your business
Tell us about your business and what you want to find out. We will tell you where NHL Stenden students can help.